Welcome to the online home of the Michiana Chapter of the American Marketing Association. We are pleased to be at your service.

Upcoming Events

January 17, 2012
How to Put the Power of Public Relations to Work in Your Local Marketing

 When done right, local public relations can be a powerful tool. Whether your company is global or only has one office, it should be an important part of your marketing mix. But how do corporate marketing and PR departments properly provide information to the local media? What information does the media want and need to generate a story? How do they like to receive it? What do they need to go beyond a press release? What things do PR practitioners do that are on media don't-do lists? LEARN MORE AND REGISTER

About AMA Michiana

Established 40 years ago, the Michiana Chapter of the AMA represents marketing professionals throughout northern Indiana and southwestern Michigan. Our mission is to provide a forum for the educational and professional development of our members. Although we provide many services to members and non-members alike, the primary way we fulfill our mission is through our educational programs. Each month, we endeavor to bring in quality speakers and programs that are topical and relevant to the marketing community. Usually, these are luncheon programs and they are open to both members and non-members. Our upcoming program is shown below and future programs can be seen on our Events/ News page.

The Board of the Michiana Chapter is active and engaged in fulfilling its responsibilities. But like most volunteer organizations, we would benefit from the generosity of additional volunteers. If you or someone you know is interested in serving on the Board or committee, please let us know. There is a simple form on the Contact page.

Sponsors

(Dates and presentation topics subject to change)