Power is knowledge applied.

    With more than 30,000 members globally, the American Marketing Association (AMA) is the largest marketing association in North America.

    Michiana is home to some of the most creative and innovative marketing professionals in the nation, with businesses that include local start-ups, globally-recognized brands, and everything between. AMA Michiana brings together these professionals from across the north-central Indiana, including South Bend, Mishawaka, Elkhart, Goshen, Warsaw, and their surrounding communities. We host valuable professional development events, networking opportunities, and monthly luncheons. 

    Nov 15

    Virtual Reality – is it prime time ready for media & consumers?

    Speaker Steve Van Dinter takes a look at the latest developments and use with social media platforms



    6 Principles of Successful Crisis Management

    Do the right thing. The public doesn't demand perfection but they do expect integrity. Try to see through the eyes of your stakeholders and customers. (Read more from our Crisis Management presentation.)
    10/13/2016 | shanefrost20@gmail.com | 0

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    AMA Membership: The Best Position for a “Student of the Game”

    I’ve been in this business a long time. But the business today is much different than the slightly post-Mad Men era when I got into the game. Technology has been a real game changer. So has the proliferation of marketing and communications channels.
    10/05/2016 | shanefrost20@gmail.com | 0

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