Social Media: Are You Listening?
Social Media is a hot topic for marketers but are we listening to what consumers are saying? Guest speaker Kathy Doyle, President of Doyle Research Associates, will present "Social Media: Are You Listening?" on Tuesday, April 19th at the American Marketing Association Michiana Chapter event. Doyle founded her qualitative market research firm in 1986 and is based in Chicago. Her presentation will talk about why listening to social media is important, who in the organization should be listening, how to listen, and specific ways Doyle Research has used listening to help clients gain consumer insights.
Download presentation here.
(17 MB)
The Top Ten Reasons Why Your Web Site Doesn’t Work...Better
The Internet has evolved into arguably the most powerful marketing medium in history. An effective Web site should be the goal of every organization seeking to communicate with its customers and other audiences, yet many fail to take full advantage of the opportunities presented on the Internet. Nathan DeSelm shared ideas and ways for companies to help improve their Web sites to better serve the needs of their customers during our January 2010 luncheon. Fortunately, Nathan has been kind enough to share his presentation with our members and guests. Please feel free to download his presentation below.
Download presentation here.
(8 MB)
Marketing Integration: From Traditional Marcom to Social Media and Beyond
If you were unable to attend our September 2009 luncheon featuring Jared Roy of the Risdall Integration Group in Minneapolis, you definitely missed out. Roy spoke to how traditional integrated marketing communications has changed from an interruption model to a conversational one in which consumers are connecting with brands in new and innovative ways. However, you are in luck. He was gracious enough to provide his presentation for our members and guests to download.
Download presentation here.
Blogging as a Search Engine Strategy Presentation
Our March 2009 luncheon featuring Chris Baggott from Compendium Blogware speaking on Organizational Blogging and Its Role in Search Marketing was very well-received. If you were not able to attend or would like to download Chris' presentation, he has graciously provided it for the exclusive use of our Michiana AMA members and guests. We appreciate his generosity and outstanding presentation.
Download presentation here.
Healthcare Marketing Presentation
The January 2009 presentation on "Using Patient Acquisition and Retention to Create Revenue" was one of our most well-attended ever. If you were not able to attend or would like to download the presentation, SRK has graciously provided it for the exclusive use of our Michiana AMA members and guests. We are grateful for their generosity and excellent presentation.
Download presentation here.