Upcoming Events:

February Luncheon:

A Journey to Luxury Positioning: How Whirlpool Reinvented the Jenn-Air Brand
February 21, 2012
11:30 AM - 1:10 PM
Windsor Park Conference Center


REGISTRATION HERE

The Jenn-Air brand was launched in the early 1960’s and was widely considered to be the original luxury appliance brand; but like many brands, went through a number of changes over the years. When Whirlpool acquired the brand in 2006 it was positioned as a mass-premium brand, like KitchenAid.

A decision was made to follow a bold strategy that repositioned Jenn-Air as a luxury appliance brand. Two years into this multi-year strategy and Jenn-Air is seeing positive results - proving that the right positioning can drive a luxury brand to thrive - despite negative economic conditions.

Join the Michiana Chapter of the American Marketing Association as it welcomes Brian Maynard, Director of Marketing and Corporate Director of Marketing Services for Jenn-Air. Maynard will discuss how Whirlpool reinvented the Jenn-Air brand as a luxury appliance brand.

Since joining Whirlpool Corporation in 1990, Brian Maynard has held a variety of senior marketing and communications positions and taken on increasing responsibilities at both the brand and corporate levels. He is currently Director of Marketing for Jenn-Air and Corporate Director of Marketing Services.

Maynard previously served as Director of Marketing for KitchenAid during a period of major growth and expansion for the brand. As Global Director of Corporate Social Responsibility, he guided efforts to advance the positive reputation of Whirlpool Corporation.

Not a member of the AMA? You are still welcome at the AMA luncheons and events. If you can not attend this event, we'd love to see you at the next one. Upcoming events are listed at: www.amamichiana.com

Thank you to our generous sponsors: Villing & Co, Midwest Photographics, Delivera, Freshlime: Digital Marketing, Alliance Print & Promotional Products, and the Residence Inn.

REGISTRATION HERE

(Dates and presentation topics subject to change)