South Bend, IN, January 3, 2013 – “Leveraging the True Power of Social With E-Mail” will be the subject of the Michiana Chapter of the American Marketing Association’s marketing luncheon on January 15. The event will be held at the Windsor Park Conference Center in Mishawaka, from 11:30 a.m. to 1:00 p.m., and will feature Jeffrey Mesnik, Founder and President of ContentMX, LLC.

Organizations face three basic challenges when trying to figure out what to do with social marketing: how to create and sustain engagement, how to increase message impressions and how to build and improve their marketing database. Mesnik will share real-world examples of how integrating social and email campaigns help to create a much higher level of results, and how traditional online marketing efforts can enhance and expand social media efforts.

Jeffery Mesnik has over 18 years of experience in high tech and marketing. Before founding ContentMX, he co-founded e-newsletter service provider iMakeNews, Inc. The company serviced thousands of individuals, companies and organizations, from small firms to the Fortune 500. Mesnik’s other previous positions include Global Product Marketing Manager for Axis Communications, and Business Development Manager and Product Marketing Manager for Spirit Technologies. He received his B.A. degree from Brandeis University.

The January 15 luncheon presentation will be held at the Windsor Park Conference Center in Mishawaka. Networking and registration begin at 11:30 a.m. with lunch promptly at noon and the panel presentation concluding at 1:00 p.m. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $17 for students. Both AMA members and non-members are welcome to attend and can RSVP at amamichiana.com, by sending an email to michianaama@gmail.com, or by calling Norma Sheldon at 574-344-5567.