On January 15, 2013, Jeffrey Mesnik, Founder and President of ContentMX shared his talk, “Leveraging the True Power of Social With E-Mail” at AMA Michiana’s monthly marketing luncheon. Which is it? Do you socialize your email, or email your social? Jeff shared three basic challenges that organizations face when trying to figure out what to do with …
The January 2009 presentation on “Using Patient Acquisition and Retention to Create Revenue” was one of our most well-attended ever. If you were not able to attend or would like to download the presentation, SRK has graciously provided it for the exclusive use of our Michiana AMA members and guests. We are grateful for their …
Social Media is a hot topic for marketers but are we listening to what consumers are saying? Guest speaker Kathy Doyle, President of Doyle Research Associates, will present “Social Media: Are You Listening?” on Tuesday, April 19th at the American Marketing Association Michiana Chapter event. Doyle founded her qualitative market research firm in 1986 and …
The Internet has evolved into arguably the most powerful marketing medium in history. An effective Web site should be the goal of every organization seeking to communicate with its customers and other audiences, yet many fail to take full advantage of the opportunities presented on the Internet. Nathan DeSelm shared ideas and ways for companies …
If you were unable to attend our September 2009 luncheon featuring Jared Roy of the Risdall Integration Group in Minneapolis, you definitely missed out. Roy spoke to how traditional integrated marketing communications has changed from an interruption model to a conversational one in which consumers are connecting with brands in new and innovative ways. However, …
Our March 2009 luncheon featuring Chris Baggott from Compendium Blogware speaking on Organizational Blogging and Its Role in Search Marketing was very well-received. If you were not able to attend or would like to download Chris’ presentation, he has graciously provided it for the exclusive use of our Michiana AMA members and guests. We appreciate …
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