South Bend, IN, March 5, 2013

Attendees will have a chance to win door prizes, mingle and meet with other local marketers, learn about AMA Member benefits, tour a brand new state-of-the-art healthcare facility and more. The March 19 networking event will be held at Sprenger Health Care’s new, state-of-the art healthcare facility, conveniently located right off the US 20 bypass at the Elm Road exit at 60257 Bodnar Blvd. Mishawaka, IN 46544. Attendees are asked to park in the parking lots to the north or south of the drop-off canopy.

The event opens at 5:00 p.m., and continues till 7:00 p.m. The AMA president and the event sponsor will share a few words at 5:45 p.m. The cost is $10 for regular attendees, AMA members, and students. Attendees may bring a guest at the discounted rate of $5. Space is limited. Those interested in attending may RSVP via web at amamichiana.com, via an email to michianaama@gmail.com, or by call to Norma Sheldon at 574-344-5567.

On January 15, 2013, Jeffrey Mesnik, Founder and President of ContentMX shared his talk, “Leveraging the True Power of Social With E-Mail” at AMA Michiana’s monthly marketing luncheon.

Which is it? Do you socialize your email, or email your social?

Jeff shared three basic challenges that organizations face when trying to figure out what to do with social marketing:

1. How to create and sustain engagement
2. How to increase message impressions
3. How to build and improve their marketing database

For most organizations, social marketing is a new concept that gets put into a separate box. This closed box tends not to interface with other marketing areas. It lacks the integration to other marketing initiatives.Jeff shared real-world examples demonstrating that integrating your social and email campaigns help to create a much higher level of results.

Trying to socialize a typical email campaign is not as affective as emailing a social campaign. Jeff talked about focusing on the social program first, to feel the full power of what a social program can do. Then, he demonstrated how email, your website, and other traditional online marketing efforts can enhance and expand your social efforts.

He also discussed how to use time and quantity limited group deals to encourage people to share information about your brand to their friends. This will result in:

• Information about the person who qualifies for the promotion
• Your brand messaging published to a larger audience
• New business opportunities

Social marketing + email is a powerful mechanism for improving your business. For more info about social and email, feel free to reach out to him here.

You can view Jeff’s presentation by clicking the button below (links to a PDF file):

Quiet The Noise Presentation

About Jeffery Mesnik

Jeff has over 18 years of experience in high tech and marketing. Previous to the founding of ContentMX, Jeff co-founded iMakeNews, Inc., an e-newsletter service provider. iMakeNews eventually grew to provide e-newsletter services to thousands of companies, organizations, and individuals, from small firms to the Fortune 500.

Prior to iMakeNews, Jeff’s previous positions include Global Product Marketing Manager for Axis Communications, where he was responsible for the launch of the Axis Web Camera Product Line and ParentNet applications. Jeff built the Web Camera line of business to a $5 Million annual revenue stream in two years. As Business Development Manager and Product Marketing Manager for Spirit Technologies, Jeff introduced new business opportunities and product lines which resulted in $10 Million in new annual revenue. Jeff received a B.A. degree from Brandeis University.

The Michiana Chapter of the American Marketing Association has assembled an all-star cast of area women who have built significant brands and are having major impact in their market. The panelists will share what they have done from a marketing standpoint that has made them successful, and what specific strategies and tactics have they employed. Gwen O’Brien, Director of Media Relations at Saint Mary’s College, will moderate the panel.

The panelists will include Karen Barnett, President and CEO of Valley Screen Process Company, Inc; Julie Eckert Clancy, a successful fashion entrepreneur with over 25 years of experience in the fashion retail industry; Kathy Reddy White, Owner of Circa Arts Gallery; and Betsy Tavernier, President and publisher of The Family Magazines of Michiana.

The February 19 luncheon presentation will be held at the Windsor Park Conference Center in Mishawaka. Networking and registration begin at 11:30 a.m. with lunch promptly at noon and the panel presentation concluding at 1:00 p.m. The luncheon cost is $35. AMA members pay a discounted rate of $25, and students pay $17. Seating is limited. Those interested in attending may RSVP via web at amamichiana.com, via an email to michianaama@gmail.com, or by call to Norma Sheldon at 574-344-5567.

Organizations face three basic challenges when trying to figure out what to do with social marketing: how to create and sustain engagement, how to increase message impressions and how to build and improve their marketing database. Mesnik will share real-world examples of how integrating social and email campaigns help to create a much higher level of results, and how traditional online marketing efforts can enhance and expand social media efforts.

Jeffery Mesnik has over 18 years of experience in high tech and marketing. Before founding ContentMX, he co-founded e-newsletter service provider iMakeNews, Inc. The company serviced thousands of individuals, companies and organizations, from small firms to the Fortune 500. Mesnik’s other previous positions include Global Product Marketing Manager for Axis Communications, and Business Development Manager and Product Marketing Manager for Spirit Technologies. He received his B.A. degree from Brandeis University.

The January 15 luncheon presentation will be held at the Windsor Park Conference Center in Mishawaka. Networking and registration begin at 11:30 a.m. with lunch promptly at noon and the panel presentation concluding at 1:00 p.m. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $17 for students. Both AMA members and non-members are welcome to attend and can RSVP at amamichiana.com, by sending an email to michianaama@gmail.com, or by calling Norma Sheldon at 574-344-5567.

South Bend, IN, December 1, 2012

The panelists will include Joe Hart, president of the South Bend Silver Hawks; Garrett Martz, vice president of the Fort Wayne Mad Ants; a representative of Notre Dame Sports Properties; and Jeff Hintz, director of championships for the PGA of America (representing the Senior PGA event at Harbor Shores Golf Club in Benton Harbor).

The December 18 luncheon presentation will be held at Stanley Coveleski Regional Stadium near Downtown South Bend. Networking and registration begin at 11:30 with a buffet lunch promptly at noon and the panel presentation concluding at 1:00.

Both non-members and AMA members are welcome to attend and can RSVP here, by sending an email to michianaama@gmail.com, or by calling Norma Sheldon at 574-344-5567. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $17 for students.

Hubbard will share compelling insights from his book, “Business Wise Guide: 80 Powerful Insights You Can’t Get in Business School.” Covering a host of marketing and sales topics, sprinkled with insights on executive leadership and management, Hubbard draws on wisdom gleaned from years of business experience to bring a fresh perspective to ages-old business principles. Mark Hubbard is an independent consultant with over 25 years in the broadcasting industry, a published author and a contributor of articles about common sense in business to Fox Business News. His areas of expertise includes sales development, organizational strategy, executive on-boarding/coaching, financing and beyond. Hubbard graduated from the University of Notre Dame and the University of Pennsylvania Wharton School. He currently serves as an Adjunct Professor at Rensselaer Polytechnic Institute and as Guest Lecturer at the University of Notre Dame in Entrepreneurship for the Colleges of Business, Science and Engineering. Hubbard is an Entrepreneur in Residence at both universities.

Both non-members and AMA members are welcome to attend the November 13 luncheon presentation. Interested parties can RSVP at amamichiana.com, by sending an email to michianaama@gmail.com or by calling Norma Sheldon at 574-344-5567. Networking and registration begins at 11:30 a.m., with lunch promptly at noon and the presentation concluding at 1:00 p.m. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $17 for students.

The NCAA faces the same challenges of coordinating brand mission and brand message as any other organization – just on a larger, more public stage. At the heart of the challenge has been changing the conversation from WHAT the organization does, to the WHY. Dunham provides a rare look inside the organization’s process and plan to appropriately define the institution’s brand.

A graduate of Wake Forest University, Dunham was Deputy Assistant Secretary at the Department of Homeland Security. She previously held public relations managerial positions for the Transportation Security Administration (TSA) and US Airways.

The October 16 luncheon presentation will be held at Windsor Park Conference Center in Mishawaka. Both non-members and AMA members are welcome to attend and can RSVP by sending an email to michianaama@gmail.com or calling Norma Sheldon, at 574-344-5567. Networking and registration begin at 11:30 with lunch promptly at noon and the presentation concluding at 1:00. Costs for the luncheon are $35 for non-AMA members, $25 for AMA members and $17 for students.

When
Tuesday, October 16, 2012 11:30 AM  -  1:00 PM
Eastern Time

Where
Windsor Park Conference Center
4020 Edison Lakes Parkway
Mishawaka, IN 46545

Fees
View Event Fees

RSVP
Friday, October 12, 2012

Registration

Click here to register for this event.

Today’s event is sponsored by Sprenger Health Care of Mishawaka. Sprenger Health Care Systems is proud to announce that they will be opening a new facility in Mishawaka, Indiana.

Sprenger broke ground in January 2012 and hopes to open their doors to the community by November. The facility is a 70-bed skilled nursing and rehabilitation center. It is a Main Street design concept complete with a movie theatre and cafe. The facility has all private rooms, 30 assisted living suites and studio and one bedroom floor plans.

For more information contact Melissa Schlabach, Corporate Marketing Director mschlabach@sprengerhealthcare.com or 1-800-772-1116.

The Michiana Chapter of the American Marketing Association welcomes you to visit us at the 2012 Business Expo on September 12 from 4:00 to 7:30 p.m. at the Century Center.

We invite you to stop by our booth for networking, giveaways and more information on the American Marketing Association. Board members will be available to discuss membership benefits, volunteer opportunities and upcoming events. Admission is free–just bring business cards for networking.

We look forward to seeing you there!

WHEN:
Wednesday, September 12, 2012 4:00 PM – 7:30 PM Eastern Time

WHERE:
Century Center
120 South Saint Joseph St., South Bend, IN 46601

You may view the event page and RSVP here.

When
Tuesday, September 18, 2012 11:30 AM  -  1:00 PM
Eastern Time

Where
Windsor Park Conference Center
4020 Edison Lakes Parkway
Mishawaka, IN 46545

Fees
View Event Fees

RSVP
Friday, September 14, 2012

Registration

Click here to register for this event.

Butch Whitmire is Marketing Director for Pinnacle. He is responsible for creating brand experiences that cause casual customers to become loyal advocates. A graduate of Michigan State University, his experience includes sales management, product marketing, business process, creative management, and brand development. Butch is an avid guitar player, a husband who married “out of his league,” and a proud father.

Troy Swartzendruber is an account manager for Pinnacle with a focus on providing CRM and Accounting software solutions. Troy has been a Director of Business Development for one the largest tax and accounting services firms in the country where he was responsible for building relationships with prospective and new clients. He has also worked as a business integrator and as a technology manager. Troy has experience with direct sales processes, channel sales, and technology project management. He is a graduate of Indiana University – Bloomington.

Not a member of the AMA? You are still welcome at the AMA luncheons and events. If you can not attend this event, we’d love to see you at the next one. Upcoming events will be listed here on our website.

Thank you to our generous sponsors: Pinnacle, Villing & Co, Service Printers, Midwest Photographics, Delivera, Freshlime: Digital Marketing, Alliance Print & Promotional Products, and the Residence Inn.

Pinnacle delivers break-through business technology solutions to market leaders seeking to increase their competitive advantage.  We engage collaboratively and openly with our clients, educating them along the way, and helping them quickly realize the benefits our solutions bring.  We make your business more agile, more intelligent, and more productive.  Pinnacle is better technology for better business.

You will not want to miss the Michiana Chapter of the American Marketing Association for its June evening mixer, sponsored by the South Bend Country Club! The event will take place on the patio of the South Bend Country Club overlooking its gorgeous course.

REGISTER HERE 

The event includes a sampling of three wines, an appetizer bar, a cash bar and tours of the club.

The chef is preparing an assortment of fun appetizers including:

* A build-your-own slider station — angus burgers, crispy chicken, and all of the toppings to build your epic slider

* Ever-changing hand-tossed pizza

* Maryland mini crab cakes with chipotle aioli

* Crispy kettle chips and pita with garlic hummus and bacon cheddar dip

* Mini desserts to include key lime pie and strawberry shortcake

The cost of this event is $20 for members and $30 for non-members–but non-members will receive a voucher for $10 off a future networking luncheon!

REGISTER HERE 

The South Bend Country Club is located at: 25800 Country Club Drive South Bend, IN 46619

Not a member of the AMA? You are still welcome at the AMA luncheons and events. If you can not attend this event, we’d love to see you at the next one. Upcoming events are listed at: www.amamichiana.com

Thank you to our generous sponsors: Villing & Co, Service Printers, Midwest Photographics, Delivera, Freshlime: Digital Marketing, Alliance Print & Promotional Products, and the South Bend Country Club.

(Dates and presentation topics subject to change)